On the 25th, Amore Pacific stated “Style icons of the era actors Shin Min Ah and Jo In Sung are chosen as the new spokepersons for one of the brands under Amore Pacific.”
Hera is a premium cosmetics line under Amore Pacific. Before endorsing Hera, Shin Min Ah had been the spokeperson for another brand under Amore Pacific – Lirikos. The signing of Hera spokeperson contract also has the meaning of being promoted.
In 2006, Hera signed ‘beautiful female star’ Kim Tae Hee with the highest spokeperson fees at that time. The signing and renewing of the contract for five years was a topic back then as it was longest CF contract ever. After Kim Tae Hee’s contract ended, Shin Min Ah has become the next spokeperson, proving once again her top advertising model position.
Hera’s PR representative said over the phone, “Shin Min Ah is the icon of the era, the female star whom Hera’s target group; women in their twenties and thirties wish to be. She is able to express Hera’s Contemporary Asian Chic concept well hence we decide to choose her as our spokperson.”
Also, Jo In Sung who was discharged from military service in May is now working with Amore Pacific again through this contract. Before his enlistment in 2008, he was the spokeperson for Amore Pacific’s Laneige Homme.
based on chinese translation by nonoveeko from Minah@baidu
translated by eilasa from SMA Soompi Thread