Lane Crawford Welcomes rag & bone and its “DIY Project” Autumn/Winter 2011

Source: lcinsider.com  (11-11-04)

Lane Crawford collaborates with New York fashion brand rag & bone to extend its renowned DIY project this Autumn/Winter with eight leading fashion influencers in Hong Kong and Beijing to express the attitude and chic-yet-elegant style of the brand through fashion and photography.

The eight fashion influencers including fashion bloggers Tina Leung, Cindy Ko, Danielle Huthart and Kevin Poon from Hong Kong; as well as fashionistas Da Meng Meng, Sammy Liang, Tian Yuan and musician-cum-blogger Kung Ling Qi from Beijing, were all given a camera and dressed in rag & bone Autumn/Winter 2011 collections to record their own interpretation of style and lives through photos taken by themselves.

  • Hong Kong ambassadors: Cindy Ko, Tina Leung, Danielle Huthart and Kevin Poon
  • Beijing ambassadors: Da Meng Meng, Sammy Liang, Tian Yuan and Kung Ling Qi

Earlier in September, the Autumn/Winter 2011 DIY Project kicked off with models Karolina Kurkova, Carolyn Murphy and Miranda Kerrand, and marks its appearance in Asia with the esteemed Korean actress Mina Shin Min-A, who was also given the same remit: to interpret rag & bone in her own personal way. The result is a collection of raw and candid images shot in her hotel and on the beach in Busan, Korea, then followed by the eight fashion influencers from Hong Kong and Beijing.

  • Korean ambassador: Actress Mina Shin Min-A

The project flips the traditional photo-shoot on its head by making the model a stylist, creative director and subject of her own work. The result is an intimate collection of photographs that depict each girl’s unique perspective and personality.

About DIY project

Marcus Wainwright and David Neville of rag & bone launched the DIY project, their first ever campaign, in February 2011 with four high profile models including Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge and Edita Vilkeviciute. Each model was given a digital camera and a bag of clothes including basic tops, tee and jeans. The images will be released every two to three weeks, showcasing each girl’s images one at a time.

 About Lane Crawford

Lane Crawford is Asia’s leading specialty store, offering the largest assortment of international designer brands across Womenswear, Lingerie, Menswear, Shoes & Accessories, Jewellery, Cosmetics and Home & Lifestyle. It is part of the Lane Crawford Joyce Group, Asia’s premier international fashion, beauty and lifestyle brand group, including multi-brand retailer Joyce, designer shoes and accessories specialist The Pedder Group, and management and distribution arm, Imaginex Group. The Lane Crawford Joyce Group operates more than 550 points of sales across Greater China and South East Asia.

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