Actress Shin Min Ah was chosen as the new model for a ‘DIY’ project with American clothing brand, ‘rag & bone’.
‘Rag & bone’ is a brand that selects big stars like Miranda Kerr, Caroline Murphy, Karolina Kurkova, and Sasha Pivovarova as their models. What’s interesting about this ‘DIY project’ is that it shows the models as their natural selves without using any makeup artists, hair dressers, or wardrobe crews.
Shin Min Ah is the first Asian model to take part in this project; the designers reportedly liked her natural features and lean silhouette.
Her agency stated, “[The designers] contacted us first because they were interested in working with Shin Min Ah as the Korean style icon. They began shooting in Busan last month and even then, they kept praising her.”
While the brand doesn’t exist in Korea, it’s very popular amongst high-end fashion designers.